The Gendered Souls Of Capitalist Consumerism

Wokeness as a corporate brand cult

Pedro Gonzalez, an associate editor at Chronicles: A Magazine of American Culture, writes in a recent white paper of “two motives driving the normalization of transgenderism: ideology and interest, or those who are true believers and those who merely see transgenderism as an avenue for increased profit and power.”

“The result, however, is the same,” Gonzalez warns: “a society that lives by lies, the undermining of the family, and a radical reimagining of the relationship between the individual and their body and the citizen and state.” We are being warped by this explicitly capitalist faith enterprise.

Which, to be clear, is not a progressive battle cry. “Transgenderism and consumerism naturally go hand in hand,” Gonzales says, “because transgenderism — the notion that one can pick their gender like a glittering new fragrance from the shelf — is the ultimate form of consumerism.”

That may be a surprising statement in a report (PDF) that was commissioned by a conservative organization, bu…